The survey shows that 64% of businesses expanded the areas of their business touched by AI in the last year. Over half (56%) of businesses increased their data scientist and technologist headcount to support their AI tech expansion while 54% created new roles focused on emerging technology. With the increase in hiring, 54% of organizations were able to implement additional AI strategies. AI is a key differentiator in the business landscape as 93% of respondents say that emerging technologies, including deep learning, machine learning and artificial intelligence, help their businesses be more competitive. Among these respondents, 57% report that AI tech is helping to improve and develop products while 54% report these technologies are optimizing control and collaboration.